Promo items are considered as one of the most cost-effective and powerful marketing tools that can leverage your brand difference and upscale your business. So if you want to experience the sweet taste of success, might as well use them in your next promotional campaigns and events.
Now is the perfect time to jump on the bandwagon of investing on these branded gifts and giveaways for marketing purposes. After all, you wouldn’t want to be left behind by the competition.
Promotional products were event touted as “most highly regarded form of advertising”, outperforming other forms of media such as newspaper, radio, magazine, TV, Internet and mobile ads. This is actually evidenced in the 2016 ASI study, which highlighted a multitude of good news about these advertising specialties.
To convince you more in incorporating these imprinted items into your marketing efforts, we’ve listed down five amazing reasons why they are worth your investment.
- Promo Items are Less Expensive
Cost is the number one concern when investing in advertising, especially for startups and newly established businesses. That’s why going for conventional forms of media like TV, radio spots, and print ads isn’t the best option.
The advertising costs associated with TV are expensive as compared to promo items. For example, a 30-second commercial in prime time broadcast can charge you from $200 up to more than $1,500.
Conversely, branded products like promotional pens, bags, flash drives, apparel, and other corporate promo gifts are relatively cheap. For as low as $1 to $50, you’ll be able to send an awesome giveaway to your intended audience. Plus, there’s also an option to purchase in bulk orders, giving you more chances to reach out to a wider market.
You no longer have to worry on how to pull off a successful marketing event with minimal budget. Just contact a promotional products supplier and you’ll be surprised on how modest and achievable the investment is.
- Promo Items Are Passed Along
Another significant attribute of ad specialty products is that they can be used and passed along to other people. According to ASI, consumers who receive promo giveaways typically give them to someone else when they are finished with them, thus furthering the advertiser’s reach.
Surveyed countries including the United States, reported that 63% of the research participants would pass along promo items to someone else when they no longer them rather than throwing them out or filing them away.
The more a promotional item is shared to others, the greater total audience it reaches. Meaning, you’ll be able to reach out to more audience members, attract the customer base and receive volume of impressions at low costs!
- They Offer Targeted Marketing
Tailoring your marketing campaigns according to your audience’s needs is a crucial step that your business should take seriously. This is because your customer base has different demographics including age, gender, interests, and affiliation.
When it comes to marketing to a specific audience, ad specialties offer a more targeted approach. They allow greater levels of interaction because you can choose a particular item or varying products that meet the specific needs of your customers.
Let’s say you’re attending a technology exhibit. Since most of the visitors and participants technological inclined or some of them belong to the millennial generation, handing them out exhibition goods or some electronic items like flash drives or mobile phone accessories can boost traffic at your booth.
- They Help Build Relationships
Apart from targeted marketing, promo items also have the ability to build long lasting relationships. They remain in everyone’s hands, pockets or desks as long as they serve their purpose unlike commercials that only last for a few seconds.
These giveaways might be small in size, but their value remains unbeatable. For example, promo pens’ light weight feature and long-life use can make your brand closer to your customers. You give them an incentive of being your brand ambassador and mobile advertiser wherever they go.
Every time recipients use your imprinted products, they remember your brand for giving them something valuable and practical. People would appreciate your tiny marketing gift, thus, helping build a good relationship with them.
- They Give Long-Term Benefits
Besides good customer relationships, promotional products also offer long-term benefits. In the ASI 2016 study, respondents were asked how long they keep a typical type of promotional item. Most of the products are kept for seven months in average.
Some promo items like calendars are found to stay around for about a year while others, especially health and safety products and writing instruments, can last for about six months. This proves that sending away branded gifts can offer your brand some major longevity. When recipients still find them valuable, your business stays with them.
Moreover, this suggests that corporate freebies have a greater return on investment (ROI) than radio, outdoor advertising, TV commercials, radio spots and other forms of media.
Let Promo Items Market Your Brand!
A successful marketing campaign doesn’t only require intrinsic planning. It also calls for worthy investments like promotional products.
Raouche Trading Company is a trusted provider of promotional giveaways, corporate items, and business gifts. We have a large selection of promo products that can be customized according to your specific requirements. To learn more about our company and product selection, visit http://www.raouchetrading.com.